Signs—Advertising for the Frugal and Lazy
There aren't many marketing strategies which let you sit back and relax while they do the work, so I recommend signs, banners and vehicle graphics because they tirelessly speak to viewers around the clock. When you calculate advertising cost per minute, a well-designed sign is the single most cost-effective way to get your business noticed.
But if you have a retail or restaurant business, you know that sometimes you need more than just a sign. You need a solution for the mess you have taped up in the window, an idea for how to talk to the guest who just wants take-out, or a strategy for directing your customers where you want them to go. I work with business owners to solve problems with ideas, most of which I can implement. One client recently asked how I might tidy up the menus in their window, since that was the first impression guests got of their establishment. I came up with a simple, clean, and inexpensive marquee system which allows them to slide the daily menu into a window pocket. A week later they raved about the attention their menu was now getting!
Are you ready to talk about how signs can communicate with your customers when you aren't even there?